Journal

All of our latest developments in one place...

I was really stuck on this for a long time; I had my business name but the inspiration for my logo just wasn’t there.

After being given a book on symbols, signs and visual codes by my dad the idea came to create my own Coat of Arms. I spent the next few days reading as much as I could on Heraldry and the meaning of colours, animals and flowers to help me create one that I felt would represent my business and me.

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After a few silly mistakes (entirely a product of my excitement and enthusiasm) jumping in and doing, the first short version was complete.

As I had hoped, it behaved in the same way as the long version but something still wasn’t quite right… the length! Having spent so much time contemplating the issue, coming up against the same snag, I realized that I needed to take a different approach. Just the one length, a ‘midway’ skirt, eureka!

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Christmas was coming and I had successfully joined the Princes Trust ‘Explore Enterprise Course’.

I was feeling really ready to embrace every aspect of my business venture, from marketing and selling, even down to the accounting! I was hungry to learn as much as I could and with prototype No8 ready to sew. I was as excited as a child might be on Christmas morning.

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I’m lucky I have a
super supportive mum and dad, both willing to listen to my crazy ideas, give me
advice and most importantly, let me follow my heart.

During the
prototype stage I had been bombarding them with photographs and filling their
inboxes with questions. Taking them with me on the roller coaster of emotions
that I was going though every day! From elation to devastation, my parents
experienced it all too.

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My ‘Hobby Horse’ was fantastic for cosmetic fixes but as a rider I knew the importance of live tests. Moving in the skirt while mounted, the drape of the fabric and the range of movement the rider would have, the way my design behaved in every kind of weather. These were all crucial aspects of the product in my mind’s eye and I was determined to get them right.

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Before starting prototype No4 I realized that I really needed some form of horse at home. Making a garment that’s intended to be worn on a horse is tricky when you haven’t got one at your studio to sit on to try things out. Where there is a will, there’s a way. I had a large wooden saddle stand made especially for the job. I set up the ‘Tailor’s Hobby Horse’ in my living room with my saddle.

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As with the idea for the skirt the name came from inspiration when out riding with a friend. I had been playing around with ideas for a name and knew I wanted it to include the word Habit, as I wanted to maintain a strong connection with tradition. But I was really stuck on what else was needed.

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